Accessibility Charter


Accessible places and spaces. That’s the key message from this new initiative. The Accessibility Charter signals a business’s commitment to creating places and spaces which are accessible to all, because good design works for everyone!

As this was a completely new initiate, the Accessibility Charter required branding and a website to promote awareness and educate the public about accessibility.

The Accessibility Charter committee were clear that they wanted branding which had a corporate feel, and clearly tied in with their ‘accessible’ mantra. So when we presented them with their three concepts, they were very quick to decide which one was for them!

In building their website, it was important to us (and to the committee) that the website passed several accessibility checks of its own, this included a colour contrast check, a web reader test, while being built to best-practice accessibility standards.

For their launch event, the committee also needed to be able to distribute material to guests, this included a DL with information on why the Charter was important, and an A4 version of the Charter itself. We also created an A0 version of the Charter for the launch, which was signed by each of the founding signatories.

“While the Accessibility Charter is a collaboration between two organisations, we were aware early on that the project needed its own identity, own online platform and a public launch event.

The team from BMD were extremely helpful and patient in guiding us along the journey and managing our (sometimes differing) views on how that could and should work for the Charter.

We had a very specific target market, a very tight timeframe and a very strict budget! With quite a bit of hand-holding – think Maxwell Smart (us) and 99 (BMD) – The Accessibility Charter has been launched in Canterbury with fantastic support.

Thanks BMD!”


Epic business card
Epic business card